Content strategy is all about connecting with your people

Content marketing does more than just increase sales. It speaks to the right person, at the right place, and at the right moment. That way you can connect to more people and don’t left anyone behind.

Why your website needs a content strategy?

  • Your audience can find you easier
  • Connect to your visitors through personalizd content
  • Nurture your visitors through their journey
  • Help visitor accomplish their goals
  • Keep current customers in the loop
  • Encourage current customers to become promoters

How A Content
Strategy Is Made

Conceptualize Content

The team will start by brainstorm to establish the concept that will be the foundation of the content strategy.

Identify Buyer Personas

In order to create the right content to attract more visitors, knowing who will be looking up your content will set the direction clearer.

Set Up Content Pillar

Content pillar is a contexualized concept which contains several related topics to be explored more later on.

Generate Topic Clusters

Topic clusters are generated once the content pillar is settled. They function as a storage for the team to pick up and create pieces of content from it.

Personalize Web UX

There are many tokens in a website that can be personalized to convert more customers such as a landing page, call-to-actions, or even email subject.

Why choose us?

BASECAMP

  • Inbound ads costs less but more effective
  • Attract the right audience
  • Lead generation is a must
  • All platforms connect

Outbound Marketing

  • Spend more on outbound ads
  • Don’t target the right audience
  • Content don’t generate leads
  • Platforms don’t integrate

So, are you ready to pack?

Let us help you pack the right digital solution for your business.